BPO: Market Research

Outsourcing Market Research to Cogent

Market research is proving to be an integral part of any business process. It is critical to comprehend one's area of work thoroughly and this can be done by collecting and analyzing information that contributes to a more holistic understanding of consumers, market niches, and marketing programs. Market research aids in providing important information and in guiding business strategy.

Our Market Research Process

• Define the problem and research objectives
• Develop the research plan
• Collect the information
• Analyze the information
• Present the findings
• Make the decision

Our Competencies

• Questionnaire Design – Based on study of Research Objectives
• Data Collection – Online Programming (CAWI) and CATI
• Data Processing and Coding – We use simple tools such as MS Excel or standard Statistical packages such as SPSS and SAS.
• Data Analytics – Use all tools mentioned in SPSS
• Reporting – Power Point Presentation

Our Market Research Services

• Data Collection
• Web surveys – design, development and hosting
• Telephone surveys
• Email surveys
• Secondary data collection

Data Analysis

• Statistical analysis using standard packages
• Cross tabulation
• Significance testing
• Weighting
• Conjoint analysis
• Regression & Correlation

Output Presentation

• Plotting and charting of tabulated data
• Insight generation
• Document submission in various formats, ie.. Pdf,
  Html, Xml, Word, PowerPoint

Techniques Used

• Cross-Tabulation
• ANOVA/ANCOVA
• Linear Regression
• Discriminant Analysis
• Non linear Regression
• MANOVA/MANCOVA
• Conjoint Analysis
• Canonical Correlation
• CHAID
• Neural Nets
• SEM
• Factor Analysis
• Cluster Analysis
• Multidimensional Scaling
• Association Analysis
• Time series Analysis
• Markov Chains

Our Unique Value Proposition for Market Research

• Scale Economies
• In-depth Domain Expertise
• Excellent research and analytical skills
• Strong process and project implementation

Outsource your Market Research needs to Cogent

Expertise in market research enables us to be a complete end-to-end solution provider for all research needs. We offer a wide range of analysis services and presentation of the same as a complete report, that can be used by top level executives. Global quality output at reasonable prices is what we deliver.

• Provide detailed analysis or answers to quick turnaround queries based on extensive secondary research to various technology/market related questions.
• Literature review services that comprise extensive usage of offline and online databases using patented web search methodologies.
• Offer CATI & CAWI services for a wide range of consumer and industrial surveys.
• Based on the data captured using CATI and CAWI generate relevant data output formats and perform analysis using a wide range of statistical tools and techniques.
• We specialize in the creation & maintenance of technical, scientific and business database / Indexes, directories, mailing addresses, customer lists, library cards & indexes and catalogs.
• Data is obtained primarily through our extensive secondary research methodology as per your requirements. We also offer a regular updating service.
• We also offer an option of verifying the data through primary contacts by way of our dedicated call center facility. This ensures an accuracy level of the highest order.

Your Benefits

• Cost savings as high as 40-45%
• World class quality deliverables, consistently submitted in strict adherence to time deadlines
• Access to high-quality research and analytical skill sets – as and when you need them