BPO: Competitor Analysis

Intensive research and analytics is the forte of Cogent. With three years of experience in the outsourcing industry, we at Cogent understand the needs of international customers and deliver to high quality and efficiency criteria. Creating value for you through high-quality research with the opportunity to save 40-45% in costs , shorter design-to-market lead times, expert analysis of competition, markets, products and services. We use the latest methodologies and offer a wide spectrum of services from market research and to financial research and web research.

Competitor Analysis

Competitive Analysis deals with the process of gathering and analyzing information about your competitors, their practices, products, strengths and weaknesses and business trends in order to assess your position in the market and improve your products and marketing strategies. It helps you to find answers to some of the most important questions your mind is tempted to, such as: Who are your competitors? What customer needs and preferences are you competing to meet? What are the similarities and differences between their products/services and yours? What are the strengths and weaknesses of each of their products and services? How do their prices compare to yours? How are they doing overall? How do you plan to compete? Offer better quality services? Lower prices? More support? Easier access to services? How are you uniquely suited to compete with them?

In today's market, you must know what your competitors are doing and what to do to stay ahead of the competition. In such case, Competitive Analysis performed by an unbiased third party plays a role of an invaluable tool as it can help you identify ways to attract new customers, as well as keep the ones you have satisfied with your products.

Competitive Analysis can help you determine the following:

• Strengths and weaknesses: How your product stacks up against the competition and in what areas they have an edge over your product and in what areas your product is superior.
• Identify your competition: Verify who your primary and secondary competitors are.
• Improvements: How and in what areas your product, processes, and practices must be improved to meet market demands or to stay ahead of the competition.
• Marketing: What improvements you need to make in your marketing approach - you may want to highlight why your product is ahead of the competition, or the unique features that consumers desire.

Competitive Analysis combine Cogent's proven methodology with a custom set of criteria specific to each client's business objectives. This type of evaluation enables us to objectively compare a client's product or offering with those of its competitors' and identify ways to better meet its business objectives

We typically examine each competitors' product or service offering, facing our client, across the following categories of evaluation:

• Competitive positioning / Market Share Analysis
• Business and pricing model utilized
• Comparative Technology Evaluation
• Products features Comparison
• Business Relationships, Partnerships, Joint Ventures, etc
• Distribution Sales Channel Analysis
• Market segmentation
• Marketing strategy evaluation
• Strength and Weaknesses Analysis